Where does this URL redirect?
Follow every redirect hop for any link and see exactly where it ends up.
Why do URLs redirect?
Redirects are used for many legitimate reasons — moving a page to a new address, shortening links, switching from HTTP to HTTPS, or routing users through a tracking system. A 301 redirect is permanent, while a 302 is temporary.
This tool follows the full redirect chain so you can see every stop a link makes before it reaches the final page. This is especially useful for checking short links before clicking them or diagnosing unexpected redirect loops.
Short link services like bit.ly, t.co, and ow.ly work entirely through redirects — your click is registered at the short link server, then you're forwarded to the real destination. This lets the service track click counts and analytics. Some links go through multiple redirects — for example, a tweet's t.co link might redirect to a marketing UTM URL, which then redirects to the final page.
Frequently Asked Questions
What's the difference between a 301 and 302 redirect?
A 301 (Moved Permanently) tells browsers and search engines that the page has moved forever — Google will transfer link equity (SEO value) to the new URL. A 302 (Found/Temporary) says the move is temporary and Google should keep the original URL in its index. Using 302 when you mean 301 is a common SEO mistake.
Are short links safe to click?
Not always. Short links obscure the real destination, which phishing attacks exploit. Before clicking an unknown short link, paste it into this tool to reveal where it actually leads. If the final URL looks suspicious — misspelled domain, unexpected TLD, or unfamiliar site — don't visit it.
What is a redirect loop?
A redirect loop occurs when URL A redirects to URL B, which redirects back to URL A (or through a longer chain that eventually circles back). Browsers detect this and show a "too many redirects" error. Common causes include misconfigured HTTPS redirects or conflicting server rules. This tool shows each step so you can identify exactly where the loop begins.
How do redirects affect SEO?
Each redirect in a chain adds latency and — with 301 redirects — passes slightly less link equity than a direct link. Google recommends keeping redirect chains to a single hop wherever possible. Long chains (5+ redirects) can slow page load significantly and may cause Googlebot to stop following them.